If YouTube has designed an interface specially designed for Smart TVs, it is because the platform is well aware of the interest aroused by the variety of formats it has. Indeed, YouTube, in its Premium and Music subscription, broke its subscriber records in add 30 million only this year.
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Some historical figures for YouTube Premium
Via XDA, and as a source of Variety, we know that YouTube grew by 30 million paid subscribers from last year to reach the figure of 80 million in total. With the complexity of this segment, where the fight is fierce against Spotify or Apple Music itself, the variety of content on the platform is attracting a lot of interest.
And the constant agreements with the music industry have allowed YouTube to become a true partner of record labels who find in their experience an ideal space for anyone to play the hottest music videos.
These agreements allowed YouTube pay the music industry its $6 billion from July 2021 to June 2022. This is also due to the platform’s efforts to invest in YouTube Shorts, as it recently announced that these types of videos will be part of the YouTube Partner Program.
In order to increase demand for these videos by investing in creators, a new “tier” or class has also been added within this partner program which allows creators access to experiences such as Great thank you, great cat, great stickers
The idea is that the shorts even increase profits and this number of subscribers which seems to be gradually increasing. If we’re up against the biggest video platform on the planet, everything seems to indicate that things won’t change for next year when YouTube returns to share subscriber numbers and industry benefits.