This is not a passing fad. Bluesky continues to grow at a rapid pace, thanks to the “Great Migration” of users from X, the social network formerly known as Twitter; and this growth can be explained precisely by the fact that Bluesky is like the “Twitter of yesteryear”, a simpler and more direct social network that highlights the social part and not so much the algorithms or content discovery.
Although Bluesky’s growth rate slowed somewhat, from a million new users per day to “only” half a million per day, it was enough to surpass the mark of 20 million registered users; an achievement that until not long ago seemed impossible, knowing that until a week ago it only had 15 million users.
In fact, Bluesky is growing so quickly that it’s already poised to become the leading alternative to X in user numbers, overtaking an app that seemed to have it all: Threads. According to data from SimilarWebBluesky has already overtaken Threads in the United States, one of its most important markets; Not only that, but data from November 18 indicates that Bluesky is very close to the “sorpass” of Threads around the worldincluding Europe.
Bluesky’s trend is on the rise, and with the pace of new users, it is very likely that at the time of writing these words it has already overtaken Threads globally. However, according to SimilarWeb data, Bluesky still remains in third position in terms of active users on Androidbehind X and Threads. Despite this, it is already obvious at this point that Bluesky is one of the big threats, not only to X, but also to Threads.
Threads grew out of Instagram’s attempt to remove users from Twitter, launched when the social network was bought by Elon Musk and there was an initial flood of users unhappy with the change. Since then, it has continued to grow, although Bluesky’s sudden rise has overshadowed these achievements. Although Threads presents itself as an alternative to In this way, Threads guarantees that we will not miss any important posts when we are offline, but more and more users prefer the simplicity of Bluesky.
That Bluesky is a threat to Threads is evident with the following news: Threads is going to copy one of the best things about Bluesky. We are talking about personalized feedswhich are essentially themed lists that only display posts from certain users. For example, we can have a “feed” dedicated to football, where all the publications related to this subject will appear; and creating it is very simple, easier than in Bluesky, since we just have to do a search and the option to add it to our home screen will appear.
