News culture “345 million dollars” Netflix, Disney+ and Amazon finance French cinema, but why?
Streaming platforms such as Netflix, Disney+ and Amazon finance French productions. In 2022 they spent 345 million dollars. We’ll explain the reason.
345 million dollars. This is how much streaming platforms – such as Netflix, Disney+ and Amazon Prime – spent to finance French productions in 2022. The reason ? A decree published on July 1, 2021 regarding the participation and production of cinema and audiovisual works. Specifically, foreign video-on-demand services, as well as French companies such as Canal+ or France Télévision, are obliged to finance creations in France.
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The obligation is detailed in Article 14 of this Decree. Streaming services in France have to pay 20% of their annual turnover. This is pointed out in detail The rate increases to 25% if at least one film per year is shown in French cinemas within less than twelve months of its release. The works that benefit from this money are listed in Article 16. Covered are: fiction, animation, creative documentaries, including those inserted into a program other than a television news or entertainment program, music videos and recordings or recreations of live shows.
This law came into full force in 2022, which explains the sharp increase in funding. Last year, The contribution reached 345 million dollars compared to 186 million in 2021, according to Arcom (Audiovisual and Digital Communications Regulatory Authority). Due to trade secrecy, we do not know the exact payment of each platform, although the authority claims so Netflix is the largest contributor.
However, The main players in this prize pool remain the traditional media, which contributes 80% of the total amount. It also boils down to this 1.6 billion in 2022 compared to 1.2 in 2021. Arcom welcomed a “ positive and dynamic results » but increases “ the group’s great vigilance towards the sustainability of the economic model of traditional groups, whether public, private, free or paid ». This amount is expected to continue to increase in the coming years. In fact, two more platforms will be subject to this decree for the 2023 fiscal year. Crunchyroll (acquired by Sony in 2021) and Apple TV+ announced Antoine Boilley Member of Arcom College.
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