Many players hate in-game purchases, but they’re worth it. Ubisoft does not make as much sales with microtransactions as Activision Blizzard, but sales from in-game shops, for example Rainbow Six: Siege and Assassin’s Creed: Odyssey, are increasing. This was achieved in the fiscal year from April 1, 2019 to March 31, 2020 702.4 million euros in revenue.
Ubisoft speaks of record at Rainbow Six
By doing new financial report the developer and publisher declares that earnings from repeated expenditure by players (called PRI) compared to last year increased by nine percent. This includes digital items, DLCs, season passes, subscriptions and advertising.
The tactical shooter Rainbow Six: Siege recorded more than a billion session days between 2019 and 2020 and thus a strong increase in users. Result from it 26 percent more revenue by using the in-game shop than ever before. Ubisoft itself speaks of “record engagement”.
Assassin’s Creed: Odyssey can boast a whopping 170 percent more revenue with its in-game store to generate when Origins’ predecessor did.
more on the subject
Community project lists microtransactions of all games
What’s next for Ubisoft?
The studio has announced five games for the current fiscal year, which will end on March 31, 2021. These are:
- Assassin’s Creed: Valhalla
- Watch Dogs Legion
- Gods & Monsters
- Rainbow Six Quarantine
- A previously unannounced »Successor to a well-known series«.
The players are currently puzzling over which project they will still see. The most persistent are the theories about Far Cry 6, as well Jason Schreier claims. Other speakers, however, assert that it new information about Prince of Persia will give.
