The bad news has been confirmed. Ubisoft revealed that the Ubisoft Montpellier team, responsible for shaping Prince of Persia The Lost Crown, has been redirected to other sectors of the French company. Despite receiving unanimous applause from the press and the public, the latest metroidvania adventure has not met the board’s expectations.
According to information obtained by Insider Gaminga million copies have been sold since its arrival in January 2024. Regarding what could have gone wrong to not achieve the success expected by Ubisoft, Michael Douse, has come forward. publishing director at Larian Studios and collected by GamesRadar+.
In a message on X, the member of the creators of Baldur’s Gate 3 has indicated why the decision that Prince of Persia The Lost Crown coming out exclusively for Ubisoft Connect on PC was not the most successful.
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The last notable game on its platform was possibly Far Cry 6 in 2021. The Crew, Mirage and Avatar arrived in 2023 and did not perform well, so it can be assumed that subscriptions were in decline when Prince of Persia The Lost Crown launched in 2024. This means that people were not opening their store much.
If it had been released on Steam, not only would it have been a success in the market, but there would probably be a sequel, because the team is very strong. It is a completely wrong strategy. The hardest thing is to make a game with a score of 85 or more, but it is much easier to publish it. It just shouldn’t have been done the way it was done.
The title’s arrival on Steam occurred on August 8, seven months later than its original landing on Ubisoft Connect. That is why Douse has indicated that the value of the Valve store is enormous, since “for premium games on PC, Steam represents approximately 90% or more of your total sales on that platform, probably a little less if you have your own platform. “If you remove the Steam platform at its peak of relevance, you are removing on average 90% of your potential audience.”
The argument has all its logic, but for those who believe that projects like Prince of Persia The Lost Crown They don’t have good expectations on the platform, Douse It also has its own argument..
“It’s exactly because of the audience [de Steam]. An older IP tends towards an older audience, which is the one that uses the Steam platform. It benefits from a democratic position and the possibility of being featured on the home page. Steam Deck support, giving you extra (free) visibility. “The same as any other good platform game.”
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