SEGA’s Japanese arcades recently hit the headlines after SEGA announced it would split. A few days after the transfer of ownership from SEGA to GENDA SEGA Entertainment (in which SEGA is a minority shareholder), one of the affected cinemas set a record.
see also: SEGA: A trailer for the 60th anniversary concert
GENDA SEGA Entertainment just announced the SEGA room in Kabukich (which you got to see very briefly in one of ours TGS vlogs from last year
A room like no other
The Kabukich SEGA hall is one of the most recently opened SEGA halls in Tokyo. While originally only UFO catchers were offered on the ground floor (traditional game terminals and an area for virtual reality were on the upper floor), Recent work (which ended on December 23rd) has turned it into a space dedicated solely to these often-angry cranes. Something that will piss off old arcade fans again.
Please note that both the new GENDA SEGA Entertainment logo and the traditional SEGA logo were unveiled during the record certification ceremony. This further confirms that these Japanese cinemas will continue to have SEGA branding despite the new owner. And by the way, reassure those who believed the iconic blue logo would disappear when GENDA SEGA Entertainment revealed it.
What do you think of this record? Do you fear that other arcades, SEGA or not, will follow this model? Have you ever used a UFO catcher? Tell us everything in the comments below.
