Gaming News “A lot of work to do”: After 20 years of existence, WoW is hell for new players and Blizzard wants to remedy the situation
World of Warcraft has been available for almost two decades and Blizzard has carefully curated its game. However, the game is starting to get old… and, above all, so complete and so dense that it scares newcomers a little.
An acquisition problem…
It was in November 2004 when Blizzard released World of Warcraft, a somewhat revolutionary MMO: the studio probably couldn’t have imagined putting such a big kick in the anthill, as the game is still very active twenty years later “is significantly enriched by several expansions”. Since then, it’s obviously not over yet The software now begins the “Worldsoul Saga,” a brand new story arc that will span approximately six years. The first part is about The War Within, the first major DLC released this year
But between an MMORPG that has become extremely impressive, experienced players over the years, or graphics that are getting old, it is difficult for Blizzard to win over new players. “We know we still have a lot of work to do to attract new players, but we haven’t focused on that, we’ve focused on retention.”
…despite the loyalty of former players
It’s a proven fact: WoW now manages to keep players on the edge of their seats. The DragonFlight extension, for example, has more subscribers than any of its predecessors. These retention goals set by Blizzard were also exceeded, as we learn… but when it comes to acquiring new users, “It’s a weakness”.
So how can you attract newbies? “There is still a lot to do”Longdale says “from the player’s imagination” that the developers would like to convey. “That’s what we want to strive for in the future”. Some players point to the creation of a new tutorial different from the Island of Limits of Exile currently offered to beginners: something more personal, intimate and captivating could appeal more to the curious…
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