A mental health prevention campaign is using this PS5 exclusive to get its message across: The idea is perfect!

Gaming News A mental health prevention campaign is using this PS5 exclusive to get its message across: The idea is perfect!

See Final Fantasy VII Rebirth on Amazon

An awareness campaign like no other

This is one of the central themes of Final Fantasy VII Rebirthand yet many actors seem to forget this in favor of the ecological and anti-capitalist message conveyed through the work of Square Enix. The questions raised by the story of Final Fantasy 7 are all very important, and the same goes for the concept of mental health that is explored in certain characters’ narratives. When we think about mental health in terms of FF7 Rebirth

it’s difficult not to turn to it immediately Sephiroth and his descent into madness at the end of his visit to the reactor Nibelheim.

But it is good Cloud, the main character who best represents the complexity of the theme, which will undoubtedly become even more evident in the third part of the remake if we rely on the original game. And that, Square Enix et Ad Council understood this well as they used it as a model for their mental health awareness campaign:

This campaign titled Embrace the awkward and used in several countries, but especially in the United States, takes the form of commercials with different characters Final Fantasy 7 Rebirth. The focus is on communication about mental health and, in particular, on creating “safe spaces” or “neutral zones” between friends or loved ones to talk in complete safety about what is not going well. But the campaign doesn’t end there, because a Video was also produced for this!

Do like Aerith and report to your friends

In the video produced by Ad Councilpictures of Final Fantasy VII Rebirth mix with a discourse about the importance of communication and the trivialization of mental health. In addition to the narrator’s words, we find some lines of dialogue that come directly from the game, such as words spoken by him Aerith

but also from Zack Fairtwo emblematic characters of the game Square Enix and both of whom are very close Cloud, to whom they are addressed. The ad and its translation can be found here:

Daily battles are not meant to be fought alone.
We are not helpless as long as we do not lose sight of what is important.
Don’t be afraid to take this opportunity to talk to your friends.
Cloud, are you okay?
Because receiving news from a loved one can create a neutral zone.
The first step of our new journey.
You come ?
Talk to your friends about mental health.
Accept the embarrassment, it’s totally worth it.

In case you didn’t know, the company Ad Council had already formed a partnership with Square Enix

a few years ago for a campaign against harassment, this time with pictures Kingdom Hearts III. A great collaboration that we hope continues for a long time and continues to explore such important social issues. However, if you encounter problems of this kind and have no one to talk to about it, you can call them 31 14 (toll free) for mental health advice and resources.