From September, an account sharing ban will come into force on Disney Plus. (Image: Andreas Prott, neliakott – adobe.stock.com)
In May 2023, Netflix got serious and banned account sharing. It took almost a year and a half for Disney to follow suit (even though it was foreseeable for a long time).
In the course of the current Quarterly meeting The company has finally put the nail in the coffin of account sharing on Disney Plus.
That’s why this is important: From September onwards, sharing Disney Plus accounts will be prohibited. Any beneficiaries will then have to take out their own subscription.
Im Detail: In some markets, Disney began banning password sharing in June. The minutes of the quarterly meeting state:
We’ve talked a lot about adding the technology capabilities we need to fundamentally make the business more profitable, higher margin and more successful. And that’s what we’re doing right now.
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Disney Plus presents all new films and series in August 2024 in the official video
Disney is not afraid of setbackssaid Bob Iger, the company’s CEO. So far, no one has complained in the markets where the ban has already come into force.
When will the ban come to Europey? It is too early to say, but in the case of Netflix, after a test period in Canada, among other places, the global rollout took only a few weeks.
What will the alternative look like? Disney has not announced anything about this. In the case of Netflix, it is like this:
- Accounts are limited to your own household.
- Additional profiles outside the household can be added for 5 dollars per month.
Netflix celebrated financial success with the account sharing ban, which Disney also has its eye on. According to IGN The streaming service made a profit for the first time in its five-year existence this quarter.
As soon as further information about the account sharing ban appears, you will of course read it here.
Will you stick with Disney Plus if you are no longer allowed to share your account? Write it in the comments.
