Was it difficult promoting Monster Energy Drinks in Death Stranding? So, this news can make you sore: Starting this year, some console and PC games will feature in-game ads.
TV, cinema, internet, social networks, media … Today it is difficult to do anything without getting thrown in our faces. So far, video game players have been spared on PCs and consoles (let’s not mention mobile games), but that is about to change. The great idea of the day comes from PlayerWON, which has already signed deals with Hi-Rez Studios (SMITE) and Electronic Arts that are definitely not going to miss any opportunity to rob players of their money. Tested for a year, the technology to incorporate ads into our games is apparently finally ready to go. We’re glad. Specifically, the player has to decide whether to watch an advertisement that is displayed during the game or not. If the advertisement is complete, you will receive a reward. A practice that was previously dedicated to mobile games and that we would like to keep.
Reach young people at all costs
Because we realized what to say “Yo Djeuns, take a look at our products, they are too chanmax!”As it has stopped working since 2002, video games seemed like one of the last channels to reach young people without having to spend millions on endless marketing campaigns. If you tell yourself that it will never take and the players are not pigeons, you know that the tests carried out on SMITE would have shown that they would be more willing to spend money on the game if they had seen ads and received such awards beforehand would have. A dozen games should be affected by the end of the year. Yes.
By Rob_Bellamy, Write to igamesnews.com
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