Netflix wants to launch a new subscription model with advertising that is cheaper. Now it is becoming clear how it could work: Will Google bring Netflix back on the road to success?
Will Google and its advertising infrastructure soon bring Netflix closer to its goal of a new tariff structure? (Source: Pixinooo / Depositphotos.com)
- Netflix is looking for solutions for its new subscription with advertising.
- One of the favorites for marketing is tech giant Google.
- However, there is not much that can be said about the development of the new Netflix model.
Streaming giant Netflix is looking for the right partner for its subscription with advertising. Since the entertainment pioneer has always avoided advertising and only changed his mind in view of its weakening numbers, there is still no infrastructure for the new line of business.
Google could now deliver this – after all, the business with data and advertising placement is an absolute hobby of the search engine group, which loudly Wall Street Journal among the hottest contenders for Netflix’s big deal.
The Comcast subsidiary NBCUniversal should also come into question as a partner, as the US business newspaper reports. Netflix is putting the brakes on for the time being: They are in an early stage of development with regard to an advertising-financed subscription model.
Netflix: Probably no Roku acquisition for now
Some time ago there was a rumor that Netflix was open to taking over the streaming expert Roku, including the hardware division and its own operating system. Netflix Ted Sarandos will probably now reject it.
“We don’t need that,” was the only response from the Netflix CEO when asked about Netflix’s potential ambitions to swallow the Roku Group and possibly appropriate its advertising infrastructure.
However, it is not certain that Netflix will not set up its own system for its advertising sales sooner or later. It just seems clear: It is initially unlikely that the streaming service will be able to bring its new subscription model to the home straight with advertising in a timely manner without a major partner like Google.
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