For years it has been one of the greatest exponents of the concept, but that Call of Duty Serving as an example to talk about the game as a service did not necessarily imply that he was good at it. In fact, it was not until the arrival of Modern Warfare and Warzone who has begun to understand its benefits.
With Call of Duty Black Ops Cold War, instead, Activision opens its arms wide to embrace the business model in the best possible way, putting the user at the center of everything and the free, global and constant content like the perfect bait.
A passion marked by ups and downs
I’ve been playing multiplayer Call of Duty regularly since the first CoD: Modern Warfare He invited me to exchange a tube TV for a flat one to play properly. There have been times of greater or lesser intensity, but since the launch of Ghosts and with timid exceptions, returning to the game after the first few weeks has been something quite anecdotal.
For someone who entered the full maelstrom of his online fever, from watching videos on YouTube to hitting me with vices with friends until the wee hours of the morning, the idea of acquiring map packs or season passes with additional content stopped making sense after Black Ops 2 (Those zombies are still unsurpassed).
Since then, the desire to return to that time has been unstoppable. As a good friend of mine always says, the best game you have played is the one you have in your memory, not the real one, so the search for relive that experience it has been completely useless.
Facing winks at Titanfall and a questionable evolution of the franchise, my sight was going to Call of Duty Online of China and its classic maps. An illusion that would later pick up, albeit in a more uncomfortable way, a Call of Duty Mobile which has since been in charge of demonstrating the potential of the idea.
Finally understanding your audience
And with that panorama we come to Modern Warfare, with whom he was once a staunch fan looking out of the corner of his eye and putting the band-aid before the wound. And in a sense, after a notable stumble, copying other people’s fashions finally pays off.
Call of Duty embraces the Battle Royale genre in a new attempt that, this time, ends up working like a charm and, with it, also everything that really entails the success of a game as a service. Monetization by other means and constant updating become a hallmark of the delivery that, with the arrival of Black Ops Cold War, it grows even more.
What were previously battle passes and map packs with few new features, are now great parties that revolutionize the game and all its modes, from the aforementioned Warzone to whom we owe so much fans of classic multiplayer until the zombies mode that this weekend celebrates a free period.
What Fortnite managed to take off with winks to popular culture and fandom, Call of Duty is fueling it out of nostalgia. The easiest trick of the whole hat, but the one that, based on emblematic returns added to juicy novelties, we have been asking for forever. Today, finally, is once again a time to celebrate.
