Apple should be unveiling its mixed reality headset soon, but it looks very expensive. Main problem to charm users.
Offering a mixed reality headset is good, but making it accessible to everyone is even better. So if Apple is about to unveil its famous AR/VR headset, it should easily be over $3,000. Problem, at such a price it is very difficult to convince and democratize a product. The manufacturer is aware of the concerns and is working on a second, cheaper helmet.
Apple and the delicate question of price
According to newspaper information Nikkei, Apple is already preparing a second model of headphones to try to solve the problem of accessibility. It would be a product developed in partnership with Foxconn, a Taiwanese industrial conglomerate specializing in manufacturing electronic products. This is already one of the players in the production of iPhones, so the partnership is obvious.
The media cites an employee of the manufacturer with knowledge of the development of the project as the source of this information. According to him, Apple’s first mixed reality headset will indeed be prohibitively expensive. And it will have to wait until the second generation has a price that is approaching one.high-end Macs“. Or something under $2000, which is still expensive, but still more realistic than $3000 and up.
concessions ?
To reduce production costs, Apple should equip this helmet with cheaper components. Like cameras and display technologies. A bit like the manufacturer already does with iPhones with different prices. The 2023 device would thus have a niche target for its clientele and it would have to wait until the second generation starts to democratize the whole thing.
