The iPhone could soon benefit from a feature highly requested by users. Enough to completely spoil the experience? In any case, it seems very promising.
In the ever-evolving field of mobile technology, Apple seems ready to take a new turn. According to data from Bloomberg, the company is renewing talks with OpenAI to integrate the startup’s generative artificial intelligence technology into upcoming iPhone features. This potential partnership could represent a major turning point for Apple. The company has been relatively cautious about adopting generative AI compared to its competitors.
OpenAI and the iPhone
The negotiations between Apple and OpenAI, which have recently resumed, concern the conditions for the integration of these advanced features into the iOS 18 operating system. Apple, known for its closed ecosystem and its strict control over the integration of new technologies, thus appears to be one to open a new page in its product strategy. Good news.
This news comes shortly after rumors suggested that Apple was also considering licensing Google’s Gemini chatbot technology to enrich the user experience on the iPhone. However, it has not yet been decided with certainty which partner will be chosen. Or whether Apple could ultimately work with multiple vendors, including Google and OpenAI.
Apple’s relative slowness in integrating generative AI, which can generate human-like responses from written prompts, has been noted compared to its competitors. Like Microsoft and Google. The latter have already started integrating such technologies into their products. Apple CEO Tim Cook said in February that the company was investing “significantly” in generative AI. And that it would announce its plans to deploy this technology later in the year.
This development at Apple could redefine the way users interact with their devices. But also position the company more competitively in the rapidly changing technology landscape. With these new initiatives, Apple is not only catching up with its competitors. But also to prepare the ground for the next generations of mobile technologies.
