news culture Asterix and Obelix left the Middle Kingdom in theaters, this resounding failure will be a milestone
Every week, more precisely every Wednesday, the films that are shown in dark rooms rotate. Except that this week was at the expense of the feature film Asterix and Obelix: The Middle Kingdom, which has been at the box office for weeks. For Guillaume Canet’s film, the insane ambitions of six million viewers are drastically shaken, even if all is not lost for the film that has disappeared from almost all cinemas.
After the failure of Guillaume Canet’s film, the cinemas come to terms
It has been several days, even weeks, since we sounded the alarm about the film. Asterix and Obelix: The Middle Kingdom, directed by Guillaume Canet. For the strong and brave Gallic duo, the effects of the potion quickly wore off after the success of the many previews. On the one hand the press reviews were murderous and on the other hand the public reception was not really fantastic.. After the release of the box office numbers, there was inevitably a disillusionment between the feature film and the viewers, which couldn’t be more blatant. On March 23, the film disappeared from the French top 10 and the nightmare didn’t stop there.
Already last week we felt that the wind had shifted for the feature film. Roll out the box office abyssthe film had to call for help, forcing Pathé Films President Ardavan Safaee to calm down this “industrial disaster” that isn’t one, according to him. When it’s not the producers stepping up to the plate, it’s the actors themselves who react, starting with Gilles Lellouche, who sees in the bitter comments the “drama of our time”
That’s it, the cinemas no longer want the film Asterix and Obelix: The Middle Kingdom
Weeks have passed since the admissions of the film Asterix and Obelix: The Middle Kingdom are divided by three or, at best, by two. Between March 29th and April 5th, the feature film will have accumulated only 15,000 admissions, which is not exactly encouraging. All that remains is to know the new scores that will be released tomorrow, but French cinemas seem to have already taken their precautions. To this day, the dark spaces it radiated in the Paris region can only be counted on the fingers of one hand: they are only three
Finally, Asterix and Obelix: The Middle Kingdom stops its run at the box office just over the mark of 4.5 million visitors (4,588,261, pending new figures), which remains a failure given the ambitions of around 6 million viewers. Nevertheless, the word “failure” has to be put into perspective insofar as it still convinced large parts of the French publiceven if his colossal budget of 65 million dollars hardly allowed moreAlibi.com 2 (4.1 million visitors). For Asterix and ObelixThe rescue comes from abroad, where it is currently broadcasting and getting good results (more than 2 million views). the biggest international success for a film made in France since the pandemic.
