Sky has signed a deal with Sat.1 that will bring four additional Bundesliga games to free TV. Bayern Munich and Werder Bremen start in November.
Wolf-Christoph Fuss will soon be commenting on Sky and Sat.1 in parallel. (Source: Image: SAT.1/Claudius Pflug)
- Sky shares a small part of its Bundesliga TV package with Sat.1.
- As a result, free TV viewers get two more live Bundesliga games per season.
- Something similar has happened before.
In the current and next season, Sky is releasing two Bundesliga games for free TV. On November 8th, as part of an English week shortly before the World Cup break, (former) north-south rivals Werder Bremen and Bayern Munich meet. From 8:15 p.m., Sat.1 will take over the signal from Sky Deutschland. The preliminary reporting from 8 p.m. comes from the station itself.
Sat.1 gets two more Bundesliga games per season through the Sky deal
Hans Gabbe, Senior Vice President Sports Rights & Commercialization Sky Germany describes the agreement with Seven.One Entertainment as “advertising on our own behalf and for German football in general.” You do that […] Sky Bundesliga product is thus accessible to a broader public and hopes to increase customer interest in their own pay TV subscription.
For Sky “Advertising on our own behalf”
Basically, such deals are nothing new. As part of the TV contract valid at the time, Sky brought several games to free TV between 2016 and 2020, including the Derby Schalke 04 – BVB to ARD in 2019, or the Frankfurt – Bayern game to ZDF. As long as Sky Sport News was free to air, live games sometimes ran there too.
Also interesting…
The contract that is now in effect provides for regular free TV broadcasts of the Bundesliga at the start of the season and on the match days immediately before and after the winter break on Sat.1. In addition, there are the relegation duels after the end of the season.
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