Activision Blizzard can continue to rely on the successful Call of Duty brand. This again proved to be a huge source of revenue for the company last year.
The shooter franchise Call of Duty is still on the road to success and was able to write new records again this year – even though the series has always been one of the most successful game brands. A limit does not seem to have been reached for a long time.
After the successful release of Call of Duty: Black Ops Cold War, Call of Duty as a franchise brought in more than 3 billion US dollars in sales for the publisher in the past twelve months. The number of players and sales are at an all-time record high in such a 12-month period.
The sales figures have increased by over 80 percent year-on-year, the sales figures have increased by 40 percent. More than 200 million players have played Call of Duty in the past year.
Call of Duty Mobile on the popular smartphone platforms is by no means solely responsible for the success. New highest numbers of players have been registered on both PC and consoles. November turned out to be the most successful month for the franchise, both in terms of player numbers and hours played.