Catastrophic ratings through review bombing, Amazon takes drastic measures

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Catastrophic ratings through review bombing, Amazon takes drastic measures

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The Lord of the Rings: The Rings of Power brings back legendary character in new trailer






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The Lord of the Rings: The Rings of Power brings back legendary character in new trailer

We are familiar with cases of review bombing, especially on Steam & Co., but also in the film industry there are always targeted downvote campaigns to drive down the rating of a film or series.

So up-to-date with The Rings of Power, the current Lord of the Rings series on Amazon: Like The Hollywood Reporter reportsthe large-scale production with a budget of over 100 million dollars per season is faced with a flood of negative user ratings.

The series had caused mixed reactions from the press, but meanwhile it has a Metascore average of 71, here are the details:

Reactions + Ratings to Rings of Power


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press review

Reactions & Ratings for Rings of Power

The ratings of the viewers, on the other hand, look completely different: Targeted review bombing has the user average Metacritic a scathing 1.9 out of 10 points depressed, at Rotten Tomatoes The Rings of Power has just 38 percent positive viewer reviews.

More background knowledge with a plus: You can read in our report on the subject of review bombing on Steam whether and how such waves of outrage affect games and what far-reaching consequences the practice can have in the gaming market

  • What is review bombing? In the case of review bombing, more or less loosely networked communities often organize themselves and issue masses of negative ratings – mostly in protest against a supposedly political or cultural problem and less on the basis of the actual quality or content of a product.
  • Why the shitstorm about Rings of Power? Some of the negative user reviews for Rings of Power blame the series for its diverse cast. Internet trolls had already mobilized against characters of different skin colors and female actresses since the first trailer for the series. The filmmakers had them Diversity criticism rejected as “nonsensical”. (Screenrant reported).
  • What actions is Amazon taking? The user ratings for the series on Prime Video have been temporarily switched off so that no ratings can be given by viewers. According to the Hollywood Reporter, Amazon apparently wants to ensure that tempers can cool down first and that ratings are given based on the actual content. It is to be expected that the ratings will develop positively again after the review bombing wave, it is said.

Interestingly, even though the site is owned by Amazon, IMDB ratings have not been turned off. Rings of Power currently has a user score of 6.6 out of 10 stars there.

For whom we think the show is worthwhile, read our own spoiler-free series review of The Rings of Power!

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