Game editors love that people upload or stream their game videos anywhere. But since there are always some looking for cyber butter and cyber money, some would like to control when the public can start promoting free advertising.
See also: Cyberpunk 2077: With Keanu Reeves you can see the background in the video
The video game press is used to NDAs and other embargoed data for posting impressions, tests, videos, etc. The latter has even been imposed by the publishers in recent years with increasingly restrictive restrictions and deadlines (for example for carrying out tests). Some are not satisfied with making life difficult for journalists who cover their news all year round, but are now trying to “control” what the public is doing with their game, which has been legitimately preserved.
The message recently published on the account by CD Projekt Twitter The official Cyberpunk 2077 is proof of that. Copies of the eagerly anticipated role-playing game have been in the wild for a few days. And some “civilian” players have already managed to get it legally.
And since recording gameplay videos and / or directing streams is a normal practice for gamers, it doesn’t suit the Polish studio.
Indeed, the latter wishes to restrict the appearance of precise information about the plot of his game. As a result, he has decided to indirectly embargo members of the public who have or are about to lay their hands Cyberpunk 2077 (A picture of the original message is available in our gallery below):
We’re getting closer and closer to launch, and chances are some of you might get your hands on a copy of Cyberpunk 2077 before launch day. No matter how difficult it is for us, our goal is for players around the world to have the same spoiler-free experience when the game launches.
For this reason, we ask that you DO NOT stream or perform this content until 12:00 PM on December 9th. We’re sending MAX-TAC (you know the people who delete videos) to all the people who are anyway. However, we would love for you to stream after that date as if tomorrow didn’t exist. Who knows, it couldn’t exist. We are in 2020.
Do people understand?
CD Projekt therefore imposes an embargo on the public behind the humor. Because when he says he “ask politely“Does he state that he will remove the videos that appear online before that date. This will allow players to promote the game (without knowing it?), But once the studio has decided they can . “
As a reminder Cyberpunk 2077 will come out 10th of December Next. What CD Projekt wants to impose on players is therefore similar to the test embargoes that end the day before the release of a game that many publishers have imposed on the press for years. It remains to be seen whether the Polish studio will manage to apply this measure or whether videos will appear on the Internet despite everything.
What do you think of this situation? Do you find the demands for CD Projekt justified? Or do you feel that if players get a game legally, they should be able to do what they want with it? Do give us your thoughts in the comments below.
