Netflix hasn’t been doing as well for a while as it was a few years ago. In April, the streaming service announced drastic measures because 200,000 users dropped out in the first quarter of 2022.
At that point, there was already talk of an advertising model, but Netflix CEO Reed Hastings said at the time that they were aiming for this model in “one to two years”.
In May the message came that the subscription model with advertising could come much earlier, what then officially confirmed in June became. Now there are new details about the advertising model.
Up to 30 seconds of advertising during series and films
The basic subscription with advertising will cost 4.99 dollars and will be available on November 3rd from 5 p.m.
The “basic subscription with advertising”, as Netflix calls it, will cost 4.99 dollars and will start on November 3rd at 5 p.m. In addition to Europey, the subscription model will also be introduced in the USA, Brazil, Japan and many other countries.
It will have no effect on existing subscriptions and thus complements the rest of the range of basic (EUR 7.99), standard (EUR 12.99) and premium subscriptions (EUR 17.99).
On average, four to five minutes of advertising should be shown per hour, it is also said in Netflix’s official announcement
“Initially, the commercials will be 15 or 30 seconds long and will run before and during the series and movies.”
Content is thus interrupted by advertising, just like in traditional television. If you want to know which series and films will be released on Netflix in October, then have a look here:
more on the subject
Netflix in October 2021: These films and series await you
This is how Netflix basic model with advertising and other subscriptions differ
Series and films are streamed with a maximum resolution of 720p (HD), similar to the basic offer without advertising. As previously mentioned, four to five minutes of advertising will air per hour and there will be no ability to download content and watch offline.
link to YouTube content
Probably the biggest shortcoming, however, is that a limited number of films and series will not be available for licensing reasons. Netflix has announced that they are already working on a solution. What content will be missing remains to be seen.
To discover a very handy trick for Netflix, feel free to click on the following article:
Netflix: With this trick you can quickly find all the films and series from your favorite category
What do you think of Netflix’s new subscription model? Will you perhaps even prefer the cheaper model? Feel free to write it in the comments!
