“Competition is good for business”: One of the world’s biggest streamers welcomes the arrival of new Twitch rival Kick

Game news “Competition is good for business”: One of the world’s biggest streamers welcomes the arrival of new Twitch rival Kick

Kick: Finally a competitor at Twitch’s level?

Would the kick platform eclipse the giant Twitch? Since its launch a few months ago, many streamers have endorsed the platform. Less strict on approved content and In terms of earnings, it is significantly more advantageous than its direct competitor

But as its popularity soars, could Kick eventually match or even surpass Twitch over the years? Nothing is certain at the moment, but many videographers see it as a revival in the streaming world. This is especially true for Middle Legend Tyler “Ninja” Blevins, who says he’s pretty excited about the idea of ​​seeing the emergence of a serious competitor to Twitch. The streamer opened up about the topic alongside his brother Jonathan “BeardedBlevins” Blevins during a recent gaming session.

Ninja gives his opinion

Ninja obviously owes a lot to Amazon and Twitch for making him a true star of the video game industry. However, in August 2019, Tyler Blevins decided to break that agreement to sign an exclusive deal with Mixer, Microsoft’s fledgling platform.

Ninja has since returned to Twitch and has repeatedly spoken out about Mixer’s failure. He recently revisited the issue alongside his brother, sharing his take on Kick, whose arrival he sees as “good for business.” In his opinion, Kick would have a better chance of surviving than Microsoft’s creation, which caused too many problems for streamers at the time.

I don’t think kicks are bad. And of course it’s great for competition. Competition stimulates business (…) Mixer’s main problem (…) was that it took too long to get everything together. There were about 80 billion different people who had to contact someone, who had to contact someone, who then had to contact Microsoft, who then had to contact an even higher Microsoft executive just to get confirmation that things were going would change. When I joined the platform, my moderators exchanged several calls with Mixer staff about improvements that everyone in my stream, including myself, could benefit from to help the site. Lots of calls, wasted hours. (…) One of the main problems was that the logins and the choice of username had to be simplified. I had to ask all my family members (…) to get help from a Mixer employee to create my account. (…)

According to Ninja, therefore, the failure of Mixer today can be explained by the complexity of its use and its mismanagement by Microsoft. A problem absent from Kick, which requires few restrictions to start its chain. It remains to be seen whether the platform can deliver on all of its promises in the long term.