Democratic strategist uses Fortnite's Travis Scott concert as a possible path to Joe Biden's campaign

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Democratic strategist uses Fortnite's Travis Scott concert as a possible path to Joe Biden's campaign

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Pete Buttigieg ’s former campaign adviser once cited Travis Scott ’s recent concert in Fortnite ’s game as a Democrat when he moved to the National Assembly this summer Consider a method.

Lis Smith, who had previously served as the highest aid in Pete Buttigieg ’s 2020 campaign, spoke in an interview with Politico today, discussing the recent tradition she has published for the New York Times The view that the political movement died in the blockade.

Smith describes the state of modern election campaigns, especially in an era when Democratic candidates are no longer able to meet publicly – Joe Biden was recently forced to run from his Delaware basement.

Smith said: "I think our traditional campaigning methods are indeed outdated, inefficient, costly, and exhausting." "On any given day, you only spend millions of dollars on some activities, and these activities Candidates are exhausted. They can wake up at home, hold some rallies in Wisconsin, then fly to San Francisco, and end heir day through a large dollar fundraising event. For anyone, let alone the 77-year-old It ’s exhausting, people. "

Lisa Smith referred to the idea of ​​Stefan Smith in response to the question of political economist Jake Sherman about traditional alternatives to traditional forms of conference activities. She once worked with her in digital work under the leadership of Buttigieg.

She said: "Stefan Smith quoted Travis Scott's acquisition of Fortnite, which is a truly creative way of thinking," "If we If you can do this with Joe Biden, you will know that Joe Biden is projecting into the Grand Canyon. That may be a bit ambitious. However, in these games, we may have exclusive music from some of the biggest music artists in the game. Content, thereby attracting people ’s attention and making people watch them. It ’s not just these speeches. ”

She added: "Any change is better than what we have provided to people so far. This is a three-hour instant messaging robotic speech by politicians."

Although projecting giant Joe Biden onto the surface of the canyon seems to be an awkward way to attract voters, it highlights the ongoing struggle in political campaigns – how to modernize?

Travis Scott's astronomical event has caused 12.3 million concurrent players to log into "Fortress Night", which is the highest record in the game. In addition, Over 27.7 million independent players In its five activities will continue to participate in 45.8 million times. With these numbers, Fortnite's cross-media project has been promoted. It seems that Astronomy can not only legalize in-game concerts as a viable source of income, but also paved the way for new pure digital content.

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