Dislyte: Why is this mobile game sequel to AFK Arena a hit?

Gaming News Dislyte: Why is this mobile game sequel to AFK Arena a hit?

Dislyte, what is this?

If there’s an appropriate adjective to qualify Dislyte, it’s hybrid. Because if this mobile game could seduce so many people, then thanks this mixture of genres that he offers us both in terms of content and form. But let’s start with the basics. Dislyte is an RPG Mixing, Mobile Game Forces, Gacha Mechanics. The principle itself is quite simple: recruit fighters (here espers) and build the best team to win the turn-based battles and thus win new ones espers, get stronger, face bigger enemies and so on. This formula, we know, is the one that made games like Summoners War or AFK Arena so successful. But then how does Dislyte excel?

Of course, what is evident is its artistic direction, which makes the comparison with other games of the genre clear. With its colors, its neon lights and its style approaching that of games like Hades mixed with the manga/webtoon universe, the game has a small impact at first glance. Looking at the trailers, we might even expect a very different kind of games. Some even compare the title to Genshin Impact, which also knew how to impose a specific graphic style on a genre with very ingrained visual standards. No wonder many of them fell for Dislyte which is also a free mobile game.

For others, it’s the ground that made them crack. Because they are famous espers are not unknown creatures created from scratch. Inspired by myths and legends from around the world, these heroes are a reinterpretation of sorts. Drew is Anubis, Hyde is Hades, Eira is Freya, Donar is Thor, Melanie is Medusa, Tang Xuan is Sun Wukong and the list goes on and on. Norse, Greek, Chinese, Egyptian mythology… There’s plenty to do for fans or those curious about myths of all kinds. And given the resurgence of successful titles that focus precisely on mythology (God of War, Assassin’s Creed Valhalla: The Dawn of Ragnarök , Hades…), there are many of them. In the world of mobile games, Dislyte presents itself as the most attractive title for them.

Add to that a well-crafted soundtrack and you understand why so many people jumped at the game when it released on May 10th. If the game had been available in beta for a while, then the general public discovered it. Word of mouth spread very quickly, and in just one week the title reached one million downloads on the Google Play Store (App Store numbers have not yet been announced). This launch is impressive, to say the least, and even surprising given that a few weeks ago many were unaware of the existence of the title. Granted, Dislyte itself has a lot to do with it, but other elements explain this sudden phenomenon.

Lilith Games, a juggernaut of mobile gaming

Dislyte doesn’t come out of nowhere. This is the new title from a well-known player in the mobile games market: Lilith Games. In 2016, the studio established itself in the industry with Heroes Tactics, one of the first turn-based strategy games developed for mobile devices. Because of this first big success, the studio started playing on the phone. Abi, Warpath, Soul Hunters, Rise of Kingdoms… Lilith Games has come a long way and managed to build a nice little nest egg and a solid reputation. But in April 2019, the studio exploded thanks to one game in particular: AFK Arena.

Gacha, with its special artistic direction, quickly becomes a success and the little goose that lays the golden eggs of Lilith Games.

If we look at the numbers, the results are impressive. We’re talking more than 25 million downloads, 706 million generated revenue and almost a million regular players. With AFK Arena, the company even manages to assert itself on the American market, which is rather rare for a Chinese studio. In the US, the game was even more downloaded than in China. Building on this success, Lilith Games becomes the third largest Chinese studio in terms of international revenue. just that.

Suffice it to say that Lilith Games not only has expertise in mobile gaming (which it has been able to develop over the past few years), but also the means to make its ambitions a reality. Because having the right idea is good, but if you can’t shape it properly, it loses interest. Lilith Games can and knows how to make mobile games that work and proves it to us once again. His knowledge of the market has enabled him to choose strategies that appear to be paying off. In fact, Dislyte is a particularly generous game. It allows players to get many gifts or connection bonuses, be it through events or codes. Lilith Games therefore knows how to attract players and get them to play and recommend their game again, but the studio also knows how communication works, which is so special with mobile games.

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The new RAID: Shadow Legends?

Remember RAID: Shadow Legends, that game we saw absolutely everywhere? Whether it’s at the start of our favorite videos, between two tweets, or through advertisements, RAID: Shadow Legends has been buzzing the internet for months. Well, that’s exactly what Dislyte does. You’ve probably already come across an ad for the game. Many of them run over the internet and the various mobile applications.

So much so that these pubs are already starting to hit some people’s systems, even though the title was only recently released. But isn’t that proof of successful communication in the mobile gaming industry?

Communication around mobile games is very much about omnipresence, including through completely misleading advertising. Note that Tiraxa provided us with an interesting article last month on this phenomenon of misleading advertising if the topic interests you. Coming back to our sheep, know that Lilith Games is no exception to this rule. AFK Arena also used this type of advertising to attract players, and Dislyte does the same. And to add a little fluff to the communication, the Chinese studio also offers us advertisements staged or in partnership with content creators.

And since we are talking about the latter, they are also an important point of the phenomenon. The fact that YouTubers or streamers are interested in the game influences its success. This variable has become particularly important in the video game market and is even more true for mobile games. There are many content creators on Youtube specializing in this or that mobile game. This is especially true for Summoners War, which is the focus of many videos designed to support and guide players. In just a few days, Dislyte has already found its creators with people like Loweak or Mr Wendy. The latter collect hundreds of thousands of views of their videos linked to Dislyte. We certainly don’t judge a game by the number of videos about it, but to see a community springing up around Dyslite bodes well for the future.

Dislyte has some great tricks up its sleeve. Its creator, Lilith Games studio, knows the codes of mobile games and has skillfully reproduced them while offering quite an original game. It is therefore not surprising that there is so much talk about him these days. But nothing is won yet. If the game is currently a phenomenon, it needs to maintain that enthusiasm to establish itself as Lilith Games’ new nugget after AFK Arena. Indeed, it was the length at which the Chinese studio’s previous title revealed its full potential in broad daylight.

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