EA shows the future FIFAor EA Sports As it says now, first look at the rebranded logo.
Last year, EA announced plans to separate from soccer organization FIFA, ending the pair’s nearly 30-year-old rivalry. Now, EA has given us a little look, specifically the new logo, which is actually the EA Sports logo, with the letters F and C looking like a triangle. A bit minimalist, but a huge win for triangle fans at least.
In a press release from EA, the developer and publisher shared that “FC will be the EA SPORTS platform to create, innovate and grow new football experiences, connecting digital players across console, mobile, online and esports offerings.” billion fans.”
The press release also stated, “Over the next few days, the EA SPORTS FC brand will debut in more than 100 matches in the world’s largest league. Fans will get to see the new brand identity partner in the wild for the first time through EA SPORTS, Including Premier League, La Liga, Bundesliga, Serie A, Ligue 1, WSL, NWSL, CONMEBOL, etc.”
If you’re interested in digging into the spirit behind the design redesign, there’s actually an entire article on Medium explaining the thought process that went into making it. This beautiful match, as it’s called, was a big inspiration behind the new look, with the triangles clearly representing “multidimensional movement.” Now I’m not a football fan, but personally I mostly think of circles, but I’m also not a designer, so what do I know?
more to come July this yearbut really it’s just FIFA as we know it and some love it, albeit with a new name and a slightly different look.
