We knew that EA had no intention of abandoning the football games section. And finally he gets FIFA’s new competitor out of the closet!
Electronic Arts has published FIFA football matches every year since 1993. But the “23” edition of the franchise was the last to be linked to the famous publisher. The license agreement between the latter and the International Football Association was not renewed. It has to be said that the sum requested from the latter for EA to continue exploiting it had increased drastically. However, the publisher does not intend to drop such an attractive market as that of football games. Also, his new franchise is slowly unfolding.
Communication around EA Sports FC begins
We knew that Electronic Arts would continue its soccer/video game career despite losing its license FIFA, but his replacement, EA Sports FC, had been discreet until then. But that was before. On its Twitter account, EA Sports has published a short video unveiling the official logo of the new franchise. This one is inspired by the famous triangle that allows identifying the player we control in the game.
Founded by fans for fans, EA SPORTS FC is a new football club for the future of football that we aim to build together. Our new visual identity is inspired by the triangles that have existed in every sport of soccer for 30 years, from the isometric polygons that make up our game to the team triangles in Ultimate Team™, including how the players and players are displayed in each game .
EA (via the official page
d’EA Sports FC)
It is therefore the visual identity of this new franchise that is revealed. As for gameplay, new features and other more concrete information, see you in July! On the other hand, you can rest easy: On the game’s official website, a banner scrolls with all the championships that are still in partnership with the American publisher. We tell you, you have nothing to fear. Ligue 1 and 2 Premier League, Champions League, Bundesliga, MLS… the big names are still there. We should also have the heart there in the coming months EA Sports FC will appear on billboards in hundreds of stadiums around the world. The communication campaign has started!
FIFA is determined to dominate the video game market
With the reputation EA has built for its FIFA games, it would be tempting to think that gamers are ready to change their ways. After all, regardless of the name change, the same developers are still responsible. But in reality it is not so clear. In fact, Electronic Arts has a bad reputation with gamers (microtransactions, lack of risk-taking, etc.) who are more attached to the game than its creators. So you may well choose to stick with FIFA games that continue to be released. Especially since the president of the famous football association recently reiterated his desire to make the franchise’s next titles the best ever. On the other hand, Electronic Arts has the advantage of timing as communication around EA Sports FC has already started.
The new FIFA – FIFA 25, 26, 27, etc. – will always be the best games for any girl or boy. We’ll have news on that soon.”
Gianni Infantino (via Martin Zieglertime reporter)