At EA Sports, FIFA is almost history from today, because even if FIFA 23 is of course still the current part: the view has long been directed towards the future. For this reason, the logo for the new brands EA Sports FC was presented today.
Electronic Arts today for the first time commented in more detail on the future of football in-house, after it is known that the cooperation with FIFA was not extended and the FIFA series was therefore shelved after FIFA 23. The first press release on the successor EA Sports FC first dealt with the new brand and also presented the logo that football fans will encounter on consoles, mobile as well as in online offers and in the eSports area in the future.
And it is precisely this new brand that will be promoted in a big way in the coming days, because EA Sports FC is supposed to make its debut in more than 100 games in the most important leagues in the world. In this way, football fans should come into direct contact, after all, the switch from the FIFA series represents a major turning point after all these years. Among other things, the brand will be used in the Bundesliga, Premier League, LaLiga, Serie A, Ligue 1 , WSL, NWSL and other leagues.
The new brand’s design was inspired by triangles, a well-known shape in football culture that represents the game in multiple ways. The triangle has also been inseparable from EA Sports football titles for decades: from passing techniques to set pieces. From the isometric viewpoint of the first 8-bit experiences and the triangular polygons that make up every pixel in the most modern games, to the legendary indicator icon that appears above every pro in every game.
The triangular design should now lead EA’s football series into the future – and it will be able to build on a strong license foundation. EA Sports promises more than 19,000 fully licensed professionals, 700 teams and 30 leagues. There will also be further expansion into new areas of women’s football and grassroots football thanks to the support of more than 300 global football partners.
