Twitch is increasing prices in some countries.
If you are on the streaming platform Twitch, you can support your favorite streamers with a paid channel subscription (“Subscription”).
In the cheapest version this costs five dollars per month, but an increase will soon be imminent for the first time in the history of the platform. At least in the first few countries, Twitch is raising prices.
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the essentials in brief
- Twitch is increasing subscription prices in some countries for the first time
- Price increases affect Australia, Canada, Great Britain and Turkey
- The aim is to support streamers as costs rise and take currency fluctuations into account
- In Turkey, drastic price increases are occurring due to the loss in the value of the lira currency
- Price adjustments will come into effect from March 28, 2024, and other countries could follow
Like the portal that now belongs to Amazon all in one Blogpost explained, prices for Tier 1 subscriptions will be increased in some areas. Twitch wants to help “streamers keep up with rising costs” and take local currency fluctuations into account.
The following countries are initially affected:
- Australia: 8 AUD → 9 AUD (approximately 4.85 → 5.50 dollars)
- You have: 7 CAD → 8 CAD (approximately 4.80 → 5.50 dollars)
- Great Britain: 4 GBP → 5 GBP (around 4.70 → 5.80 dollars)
The changed prices only apply to the cheapest level of Twitch subscriptions.
Particularly strong increases in Turkey
However, things look different in the Türkiye which is the fourth and last country to be affected by the price adjustment. Due to the ongoing loss of value of the Turkish lira currency, all subs are being increased, some drastically:
- Tier 1: 10 TRY → 44 TRY (approximately 0.30 → 1.30 dollars)
- Tier 2: 20 TRY → 88 TRY (approximately 0.60 → 2.60 dollars)
- Tier 3: 50 TRY → 216 TRY (approximately 1.50 → 6.40 dollars)
For the time being, the price changes will only take effect in these countries – and only if the respective subscriptions are taken out on the Twitch website. The apps for Android and iOS, however, will only be adapted in the coming months.
The new subscription prices apply in the regions mentioned from March 28, 2024. For the first time in the company’s history, Twitch is increasing the prices for subscriptions. So far there has only been a downward price correction – if at all:
What’s next? In the blog post, however, Twitch leaves it open whether increased prices can be expected in Europey and the Eurozone in general in the future. However, the company assumes that “other countries will follow in the course of the year” and will communicate these “in a timely manner”.
Do you actively use Twitch and are you subscribed to one or more streamers? Would a price increase tempt you to cancel your subscription? Let us know in the comments!
