Google apparently wants to emulate Bing by integrating a conversational AI into its search engine.
Ever since the success of OpenAI’s chatbot, all tech giants have wanted to design their own AI. This is the case of Microsoft, which has decided to integrate a chatbot into its Bing search engine. So far this initiative seems to be a source of satisfaction, so much so that its great rival Google could well emulate it.
Will chatbots negatively impact Google search results?
According to Google’s CEO, the answer is no. Rather than posing a threat, artificial intelligence enhancements would improve Google’s ability to effectively respond to queries in its search engine.
The Mountain View company has been working on a Large Language Model (LLM) for some time. These natural language processing models are characterized by their use of large amounts of textual data for learning purposes.
Bing offers this in its search engine. So far, Google has resisted incorporating this technology to influence user behavior on its search engine. According to Sundar Pichai, however, this position should be reviewed.
“The scope for opportunity, if any, is greater than before […] Will people be able to ask Google questions and interact with LLMs in the context of search? Absolutely. »
Bard: a new feature?
The California company quickly retaliated against the ChatGPT AI by implementing an AI called Bard. However, the latter is intended for different tasks than the OpenAI chatbot. According to Bard officials, this AI is for the role of ” creative companion “. As for the research part, it’s always up to the dedicated engine to take care of it.
In an interview, Google CEO Sundar Pichai said he doesn’t see the rise of AI as a threat to Google’s business strategy. According to him, ” the opportunity space, if any, is larger than before “. Since Google has a 93.4% market share in online search, restrictions on chatbots could have a significant impact on the development of these conversational agents.
If Google were to restrict access to certain features of its chatbot search engine, it would likely limit their ability to provide users with accurate and relevant answers.
