Google’s Stadia cloud gaming offering has been around for around twenty months. During this time there were some setbacks such as the closure of the specially founded game studio. Current job advertisements make it clear, however, that Google continues to pursue great goals (via 9to5Google).
In view of the ambitions of the group described for the release, this is no surprise. As Google already explained to us in an interview in 2019, Stadia is a project for the future that should go far beyond the success of current consoles:
more on the subject
Stadia: “If we can only get as good as the consoles, we will fail”
Stadia: Google’s device offensive
The youngest also fits in with this claim Job advertisement from Googlethat should be used to find a new product manager. The tasks described focus on availability on as many devices as possible, especially televisions.
Stadia’s new Product Manager will do the following:
- Define the strategy and roadmap for which devices we should support
- Responsible for the gameplay and app experience on all devices
- Introduce new functions that mean real added value for our business partners
- Lead our TV offensive to bring cloud gaming to more devices
- Work with vendors to expand the ecosystem of devices that support Stadia’s hardware and software requirements
In addition to the actual (gaming) experience, the main focus is on expanding it to as many devices as possible.
Behind this approach is also the basis of Google’s more than ambitious goal of reaching “billions of players”. After all, televisions and smartphones are much more widespread than game PCs and consoles.
You can find out how well Stadia did in practice both in the article form (click here for our big Stadia test) and in the following video:
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Google Stadia Review – Will the “Future of Gaming” Really Work Now?
How long will Google stay tuned this time?
Many Stadia are skeptical of other Google projects that have started ambitiously and then ended up being discontinued, such as Google Plus or Google Glass.
What bothers players about Stadia? The biggest criticisms include the inadequate supply and the business model: You have to buy games especially for Stadia, even if you already have them for another platform.
Alternatively, there is a monthly terminable Pro access. At the moment it only contains 25 games and no real highlights like that official game list shows.
How do you rate Google’s chances of asserting itself with Stadia in the long term, especially with a view to less ambitious (gaming) target groups? Feel free to write it in the comments!
