Raise your hand for a moment: Who has ever bought a game on sale on Steam, at GOG, in the Epic Store or anywhere else but never played it?
There are a lot of such »Pile of Shame« candidates on the Steam accounts of the GameStar editorial team – a certain colleague even bought the discounted Season Pass for a game he doesn’t even own!
Dimi Halley, Florian Franck and Michael Graf discuss in the GameStar podcast on the occasion of the Steam Summer Sale why sales sometimes drive us to make purchases that we don’t even need, and how the sale culture affects our hobby in general.
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Florian can even shed light on both pillars: thanks to sales, he not only owns over 1,000 Steam games, but has also organized sales himself as a specialist in online marketing.
Basically, sales also play an important role for development teams because they boost sales vigorously – even more so than the actual release. That’s also because platforms like Steam and the Epic Store use psychological tricks to make us shop even more. And sometimes it’s just our own convenience.
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