Square Enix has announced its big resolution for 2024, and the least we can say is that players didn’t like it. But then not at all.
2023 is over and it’s been one hell of a year for video games, in both the good and bad senses of the word. So it’s time to make good resolutions. That’s what Square Enix did, and it was… obviously poorly received. In fact, the studio made a rather surprising statement that wasn’t greeted with open arms by gamers. Don’t worry, you’ll quickly understand why.
Square Enix intends to use AI
So what happened? The president of the Japanese company published the famous New Year’s letter, a kind of tradition for the company. In it we find the resolutions of Square Enix, and video games are hardly mentioned there. Takashi Kiryu talks in particular about following new technologies and current trends. And this also includes the use of artificial intelligence. There is no need to remind you that this debate has been raging in the community for quite some time.
This is frowned upon because, among other things, it prevents certain people from working. We are thinking in particular of artists who suffer greatly from the use of AI. Why let artificial intelligence do what a qualified person could do? This question is being asked by many people, but given Square Enix’s plans, there won’t be an answer any time soon.
We want to be more aggressive in our application of AI and other cutting-edge technologies for our content development and editing capabilities
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In addition, Square Enix wants to improve its production capabilities and, in particular, the efficiency of its internal teams. What this means for the future is difficult to estimate at the moment, but it should better meet “consumer expectations”. At the moment, the consumers in question seem to be more concerned about the president’s statement. However, the latter reiterates that generative AI like ChatGPT represents great potential for the video game sector:
I believe that such tools can not only transform what we create, but also fundamentally change the creative process.
