"I'm worrying" Hayao Miyazaki's latest film has such a strange marketing strategy that the director himself fears the worst

“I’m worrying” Hayao Miyazaki’s latest film has such a strange marketing strategy that the director himself fears the worst

In a week, one of the most anticipated animated films of the year will be released: How do you live?. This is the new movie Hayao Miyazakilegendary Japanese director who is part of Studio Ghibli and author of masterpieces such as Spirited Away or Princess Mononoke.

However, the Japanese artist is quite concerned about the release of this film, since the marketing strategy that Ghibli is carrying out for this film is very strange. Turns out the studio hasn’t released no image or trailer of the projectonly a poster has been revealed to announce his next work.

During an interview with Oricon, Miyazaki expressed his concern

that the film is not successful enough. After working hard for 6 years on this project, he hoped that his efforts would pay off as soon as possible. In his own words: “I wonder if it’ll do well without publicity. I’m starting to worry… I’m worried, that’s all.”

The secrecy surrounding this film is such that not even the most prestigious film festivals in the world have managed to obtain the exclusive premiere of the film. In JapanThe film will be released next July 14while for the international market a date has not yet been set.

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