News JVTech Instagram wants to become “the new dating platform” for young people and replace Tinder!
Dating applications are numerous and attract thousands of users in France and around the world. However, the youngest are increasingly leaving Tinder and Co. in favor of social networks such as Instagram. Meta knows this and wants to become THE dating platform for Generation Z.
Dating sites and apps dominate unchallenged
In recent years, applications or other dating sites have radically become a part of our daily lives. To see this, just take a look at the data shared by statesman in June 2022. The research group was actually interested in the “Distribution of French couples in France in 2021, by where their current partners met”.
The result is clearbecause in first place we find the answer with a score of 22% “through a dating site or app”. And if the second answer is “in a different way”, then the third follows somewhat the logic of the first, since it is ” via Internet “ (excluding apps and dating sites but including social networks). So understand here Meetings have become enormously digitizedeven when Tinder is downloading Down 5% in 2021.
Although this drop comes as a minor blow to American company Match Group, It benefits social networks. And Meta understood that, because the group around Mark Zuckerberg wants to do well on Instagram “The New Dating App” Privileged by Gen Z (people born between 1997 and 2010).
What if Instagram became Gen Z’s Tinder?
Although this question may seem surprising, it’s almost normal to wonder if we take a closer look « Instagram Trend Report 2023 ». In this rapportwe can read on the twentieth page that for this year “Gen Z plans to use platforms like IG for dating and connecting”. In addition, the social network also points this out “Gone are the days of endlessly slogging through dating apps. »
In 2023, Instagram must win back the hearts of its audience in a battle against Chinese giant TikTok. If 2022 was a year of doubt for the social network Meta, 2023 must restore the reputation of the photo application that has attracted so much interest in the past. To illustrate this assertion it is sufficient to refer to thePoll by Piper Sandler which revealed only the 14,500 teenagers surveyed in the United States 22% named Instagram as their favorite platform (TikTok 33%, Snapchat 31%).
In this « Instagram Trend Report 2023 »the social network also dictates what the year 2023 will be like through themes such as ecology, culture and even the metaverse. Meta has therefore opted for a global renewal by focusing on youth to put Instagram back in the spotlight.
