Diablo practically invented the carrot. Diablo and Loot are like fries and ketchup, inextricably linked and almost impossible to enjoy in isolation. If you want to learn what a motivating progression spiral looks like, you can look for significantly worse teachers than Diablo. Choose class, beat opponents, level up, bag loot, and start all over again – oh, the »Oomph!« from Diablo is still a master of all classes even after 20 years.
On the other hand, we have the mobile market, a business that has been booming for so long that even boomers Okay, Boomer
Is that an April Fool’s joke?-Marketing-Fuckup.
Ann-Kathrin Kuhls from our YouTube team and Fabiano Uslenghi from GameStar.de spent a lot of time with Diablo Immortal even before the official release, tapped their way through the campaign, made the touchscreen smoke with their fingers and recorded in detail how good it was Diablo Immortal is playing now.
But Diablo Immortal is more than good or bad. It’s an experiment – and not just for Blizzard. The entire mainstream gaming world is experimenting with new models for established brands. Single-player brands are becoming Free2Play shooters, PC and console giants are becoming mobile depots, publishers and developers are looking for new target groups, new recipes for success and new molds for their now decades-old franchises.
And that’s why our experts, together with GameStar editor-in-chief Dimi, talk about which deeper cogs in Diablo Immortal are actually crunching and rattling. And with that, enough of the preamble, have fun with the podcast!
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Lawsuit against Activision Blizzard
Activision Blizzard is currently facing a lawsuit alleging sexism and unequal treatment of female employees. If the grievances play a role in your purchase decision, we have summarized all the information on the sexism lawsuit in a detailed article for you. You can read our attitude and consequences to the processes in a leading article on the Blizzard scandal by GameStar editor-in-chief Heiko Klinge.
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