Seven Assassin’s Creeds announced at once: why is Ubisoft doing it? And what do we think of that?
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Ubisoft is breaking new ground – although that’s not true at all, Ubisoft is actually going old ways, but more of the same at the same time. Because at the showcase on September 10, the publisher announced seven new Assassin’s Creed projects and a live-action series for Netflix for the coming years. There are also several Free2Play and mobile games like Rainbow Six Mobile or The Division Heartland.
The message is clear: We are back! After declining profit numbers, the sexism s-channel and years of fiddling with a new open-world formula, Ubisoft finally wants to show off.
The question is: is this the right way?
Micha discusses this in the podcast with Peter “Ezio” Bathge and Human Nagafi, management consultant 1789 Innovations and podcasters at Corporate Therapy and Critical Infinity. In addition, the ghost of Dimi is visiting us – because even before his vacation, Dimi spoke to the Ubisoft boardroom in Paris about the new strategy.
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Accordingly, the three major brands – Assassin’s Creed, Far Cry and Tom Clancy – will be divided into even more projects in the future in order to serve several target groups at the same time. For example, with Assassin’s Creed: Codename Red the role-playing community, with Assassin’s Creed: Codename Hexe the fans of dark settings and with Assassin’s Creed: Codename Jade the mobile audience. These games will not all appear at the same time, but should – if successful – continue to run in parallel as service games for years.
That sounds interesting, but it also raises concerns: If Far Cry and Tom Clancy get as many games as Assassin’s Creed – doesn’t Ubisoft necessarily have to think even more formulaically in order to be able to do that?
At the same time, the Chinese gaming giant Tencent – which Micha and Human analyzed in detail in the podcast – has significantly increased its Ubisoft share. Yves Guillemot emphasizes that Tencent has no voting rights in the company – but the Chinese are probably planning for a more distant future anyway.
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