Kirby, the Nintendo character, has sneaked into the last promotional video of the live events of Fortnite, the hit game from Epic Games. The most curious thing is that the pink character has been censored on the YouTube channels of Sony and Microsoft where the promotional video of these new events for the Epic Games video game has been published, which has created a Streisand effect. This is the "Welcome to Party Royale" campaign, which you can see below in its uncensored version:
In the trailer the presence of DJ like deadmau5 or Steve Aoki, and live events to liven up the show, something that is already common in the video game. In one of the videos where you can see the performance of a DJ Kirby appears very briefly in the lower right corner, as soon as the video starts:
Instead, Kirby is smudged on the console channels of Sony and Microsoft:
Definitely, would have gone unnoticed by the vast majority of players And it would have been little more than a guide for those who would have noticed. However, by blurring the figure of Kirby on the YouTube channels of Sony and Microsoft, what has happened is that the community of players has begun to comment massively on this situation.
This is what is known as Streisand effect: when trying to cover up, mask or censor information, there is the effect of expanding the scope of what is intended to be hidden, greatly enhancing its impact on the media, well above the visibility it would have had if it had not been intended to hide it.
The reasons why this situation has occurred are unknown.
In any case, there is no need to rush when judging what happened: We do not know if Kirby has been smudged at the request of Sony or Microsoft (and, in that case, it could have been out of respect for Nintendo's intellectual property), or if it has actually been requested by Nintendo itself.
It is even possible that it was the initiative of Epic Games itself to avoid suspicions and that the result was just the opposite of the one pursued. For now, none of the companies has given explanations about what happened.