Call of Duty: Modern Warfare may lack the two components Activision previously used to drive post-market profitability, but it's better to do so.
successful Call of Duty: Modern Warfare Activision is eager to point this out in its fourth-quarter earnings call for fiscal 2019, which was announced last night.
In terms of sales, the sales of Modern Warfare in the fourth quarter exceeded the sales of Black Ops 4, and the total sales of personal computers and game consoles increased by "double digits." Compared to Black Ops 4, Battle.net's sales volume has increased by 50% in particular, which is another important milestone for the series that traditionally underperformed on PC.
On game consoles, nearly 50% of sales are done digitally, which is another area where the series continues to grow. Although Activision is happy with the pre-sale, it is more interested in player engagement and in-game spending after launch.
Modern Warfare is the first game without a season ticket since Call of Duty 4 was released. This is also the first time in a while that the content sold in the game has been transparently made public, getting rid of the loot box and focusing on buying cosmetics directly.
This is a major move for Activision, which has spent billions of dollars less on gaming each year. Therefore, compared to previous years, publishers this year are paying more attention to player emotions and engagement.
Despite gett ing rid of these two factors, compared to Black Ops 4, player engagement and in-game spending have both increased. Th is is also due to the game's support for cross games, which allows friends on the cross platform to be together, thus getting them to spend more time playing.
"When we focus on interaction, you see the average daily uniqueness. Our engagement has increased significantly from the same period last year, which is great for us because we see so many people like and play with this A great game, "said CEO Bobby Kotick.
"Another thing I might add is that our attachment rate to the new system in the game is also increasing, which is a very, very positive sign for us. So, overall, we want 2020 This year's call of duty is healthier than the previous year. "
Activision executives reiterated that the release for the second quarter of next week should be big. The entire company's development team is also developing new content and "other surprises" for 2020 Modern Warfare.
