On September 15, the Twitter account of Mapithe program of TVE with the soul of VTuber, he stopped pricking bone with his occurrences and ended up finding gold in the form of interactions.
After the initial fever, the relevance of the character in networks was on the way to follow the same fate as the screen quota of his program, but all he needed to return to the fold was to take advantage of the pull of The Legend of Zelda.
The easy mode of Dark Souls, how boring it is The Legend of Zelda, the arrival of Bloodborne on PC… Using the irony, and the need for too many players to prove to what extent they are right and you are not, the interactions of the character rose like foam. Once again, the video game toxicity redialed the conversation.
Mapi and his sudden obsession with the video game world
Without going into what I think of the program or how much fun the strategy can be for me, what is undeniable is that those behind the account have done a good job. They got just what they wanted. The key, as we said, is in The Legend of Zelda.
Not in the tweet that was the beginning of everything, the one that got our video game TL to repeat ad nauseam an account that we didn’t follow -and that after the premiere of the program had passed unnoticed-, but when one day further back he decided to send two tweets in a row trying to take advantage of the same joke.
Both with the same image, a montage with the face of Prince Carlos -now King, always insufferable-, in first of them was limited to a mere “Greetings to your majesty” which collected just 46 RT. In the secondInstead, the phrase that accompanied the image read “Tears of the Kingdom“. 508 RT.
A day after the announcement of the official name of the sequel to Breath of the Wild, with the game still trending on Twitter, the account of Mapi boarded a train that went from Link to Yakuza, stopping at Dark Souls and baiting the content creators. The trolling had just started and, although at the level of screen quota on television it continues to contribute very little, at the level of networks it was working perfectly.
“I tried to play Zelda but mine had to be wrong, because everyone says it’s an amazing game but mine was about walking around the field. Also, all the weapons were breaking. It wasn’t the same safe.”
The marketing of trolling
In order to understand the virality that the world of videogames seems to give off in some social networks, and in passing to get closer to the reason for the strategy of those responsible for the account of Mapi -no, it is not the actress Carla Pulpón who is in charge of trolling on Twitter-, I have contacted Carlos HernandezHead of Social Media at Webedia, and christian lopezresponsible for the gaming area that manages accounts such as iGamesNews and 3DJuegos, so that they can shed a little more light on the practice.
“His troll attitude answering right and left is what has helped him grow. Nothing new, he drinks from KFC, which has followed the same line.”
Beyond what Carlos collects, and without being an expert on the matter, I am surprised that both emphasize that the attitude of Mapi It is what has helped him grow from the beginning. With the idea of a relatively neutral children’s show in mind, it’s hard for me to understand why anyone would want to get into such a backyard.
Let’s see, what’s wrong, I’m going to play that Dark Souls…
Where do you put Easy Mode? pic.twitter.com/PTSkmMX9Kj— Mapi (@MapiTVE) September 15, 2022
The key, as Cristian tells me, is in the need to generate interactions, even at any price. The algorithmic relevance of Twitter drinks to generate more content, so unlike other networks where the most important thing could be the likeHere what is rewarded is the effort.
The more RTs or quoted tweets, the greater interaction and dedication on the part of the user and, therefore, more time on the platform. It is curious that, among the latest contributions of Mapi with more retweets, the vast majority are statements about video games focused on someone coming to correct an incorrect fact.
Toxicity as an engagement engine
“Wherever you go, do what you see. Before, brands wanted to maintain a global discourse, but now they are at the height of each social network and its unwritten rules: memes, shitpost or, in this case, generating discussion, messing with A collective…”.
Cristian also assures that, due to the repetitiveness of the message when making fun of people’s tastes, it seems more like an active strategy carried out by the communication department than something unforeseen. With a community as large and easy to warm up as the players, it was a matter of throw the bait and wait for them to bite.
Is that the games that I like are the ones to have fun https://t.co/A3SHRM2t1K
— Mapi (@MapiTVE) September 15, 2022
“Seeing that gamers and streamers are especially active on this platform, they have been able to take advantage of the pull and get into it.”
I am surprised, however, that the target is that specific audience and not another. At the user level, it is clear that there are more and more players in the world, but it is not a larger community than that of, what do I know, football. The choice of the CM and their knowledge of the medium make it very clear that they knew where to click.
Despite glimpsing the irony, seeing the league that comes to heat up the environment and that, in essence, what it seeks is for us to fall into the trap to make a profit from it… Why do we fall time after time, either with Mapiwith the tone outputs of some content creator, or even with Sony’s legendary video about sharing second-hand games?
Why do we enter the rag?
Why are there those who respond with eyes lit up wanting to tell their truth? Why do the rest sit and watch the world burn sharing their moral superiority knowing that they are adding fuel to the fire? Because in addition to being less good at understanding ironies of what we believe, we are toxic by nature And we love being right.
In a University of Lyon study it was shown that the ability to understand an irony was actually a matter of exposition. The more ironies found, the easier it is to identify them. But socialization and the environment is a key factor that, according to the sample, seems to be leaving us with a panorama with fewer people accustomed to sarcasm of what we believe.
To this we must add the fact of having brains that reward our self-esteem when we are right about something and we show it. A childhood and adolescence plagued with embarrassing moments of being wrong has resulted in a curious addiction to imposing our truth.
@MapiTVE … That character is called link, Zelda is not a game that I love but I have played it, as soon as someone has played it knows that Zelda is the princess… So it implies that you have not played Zelda and if you hurry me, not even Tetris
— Bazman-returns (@BazmanR) September 15, 2022
asked about if they preferred to be happy or to be rightin a marriage counseling session both parties often claim to opt for the first option, but the truth is that they almost always put their relationships at risk by the mere fact of keeping alive a discussion in which both intend to demonstrate that their truth is worth more than that of your partner.
The quick summary could be that there will always be a Mapi trying to take advantage of young people and adults generating an unnecessary discussion, and as we are used to seeing, there will always be someone willing to refute it to be right.
By discounting you can change Mapi by a football team, a political party, or Sony, or Nintendo, or Microsoft, and the result will always be the same. We have also known the answer for years and now it is more important than ever:
“Don’t feed the troll”
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