The era in which Marvel launched practically infinite collections is now part of the past and today the publisher is nourished by mini series, one-shots or macro events such as Blood Hunt. The problem is that the collections are really short, as they barely have four or five issues by the time the plots come to an end.
Aware of this, the president of Marvel Comics, Dan Buckley, has clarified that this policy will change in the future. “We’ve heard from retailers that the shortening of series, with more and more one-shots, more and more miniseries, and fewer and fewer longer ongoing series, makes it harder to maintain the collecting habit“says the person in charge. And the continuation of the publications is excessively linked to sales, which complicates the reader’s attachment to the characters.
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“I think having a 500-issue series is something far away, but we are thinking about having fewer limited series and more continuous ones, with all our characters. I’m not going to say that there won’t be limited series, but right now I’m approving some series of 10 numbers at a time, not 4 or 5. Hopefully, I can get to 15 or 20. I hope I can get to 15 or 20. That’s the intention.
Because, to be honest, it’s also a lot of work for our editorial staff to reboot comics all the time; There’s a lot of work for our marketing staff to remarket a comic that comes out. “It’s a win-win for everyone to figure this out.”
We will see if Marvel is really able to guarantee that its promise will be fulfilled and which collections will be affected. The truth is getting up to 10 numbers shouldn’t be too complicated, although perhaps the company could be stuck in its accounts to maintain a publication until 20 if the figures do not agree. Time will dictate the sentence.
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The news
Marvel has a problem with mini series: they last a short time, so the House of Ideas sets a new goal
was originally published in
Extra Life
by Juan Sanmartín.
