Mattel said that with the success of Barbie, a slew of toy products will get the movie treatment, and they weren’t lying, as it was just announced that View-Master is next.
While most moviegoers’ eyes are now turning to Amazon’s long-gestating live-action Masters of the Universe movie, Mattel has been quietly but steadily lighting up the big screen with IPs like Bob the Builder and Barney the Dinosaur Green light. . It looks like this is all just the tip of the iceberg, as we’re now seeing new projects that are as head-scratching as the View-Master movie.
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Via Variety , we’ve learned that the film will be developed by Mattel Pictures, Sony Pictures, and Escape Artists. “View-Master has inspired generations to embark on limitless adventures, providing this film with a treasure trove of storytelling possibilities,” said Robbie Brenner, president of Mattel Films. The company describes the project as a “four-quadrant family adventure,” which is usually synonymous with “soulless depravity,” but we here at iGamesNews were low-key hoping to at least see a scary children’s movie.
First launched in 1939, View-Master has gone through many iterations over the years (most recently including AR and VR). Basically, the OG model and its classic upgrades consist of a pair of slide viewers for viewing 3D images (stereoscopic images) mounted within them. While early reels were suitable for users of all ages, most current reels are aimed at children. But if the movie presents the device as a window into another world, a Even weirder A plane of existence? Sorry, this may sound too creative.
“We can’t wait to bring the sense of discovery of this treasured toy to the big screen,” added Todd Black of Escape Artists. Yeah, that’s the company’s main way of saying, “Guys, this is going to be a safe place.” Just because people like a refreshing Barbie movie directed and co-written by a great filmmaker, it’s Will it pay off? Place your bets!
