Stephany Nunneley, GMT, Wednesday, January 6, 2021
But the Mario family laughed at Microsoft.
Microsoft has tried to acquire game companies EA, Midway, Square Enix and even Nintendo.
This is based on the Blomberg feature on Xbox Origins. It has insights from various people who participated in the original creation of Xbox, and they discussed the early development of the console.
Among them, we found that Microsoft first contacted EA, and quickly said “No, thank you.” Then, the company set its sights on Nintendo.
Kevin Bachus, former director of third-party relations at Xbox, said that former Microsoft CEO Steve Ballmer (Steve Ballmer) held a meeting with Nintendo to see if they would consider being acquired.
“They just smiled. Like, imagine someone laughing at you for an hour. That’s how the meeting went on,” Bucks said.
After Nintendo rejected the proposal, Microsoft continued to try to acquire Square Enix, which rejected the proposal’s low bid.
Then, the company decided to try to introduce Midway Games to the market. According to Bachus, despite the interest of Mortal Kombat developers, Microsoft’s acquisition of the company will separate the company from the PlayStation business.
This is indeed a good book, especially if you are interested in the early behind-the-scenes stories of Xbox.