Microsoft doesn’t seem to have said the last word yet after its colossal acquisition of Activision Blizzard, and the American company still seems to have new ideas up its sleeve.
Microsoft continues to look for new acquisitions in the world of video games. Phil Spencer, head of gaming, confirmed that the company is looking to continue to expand its portfolio, even after its monumental $69 billion acquisition of Activision Blizzard last year. What can we expect?
More acquisitions for Microsoft
This time, Microsoft is targeting acquisitions that would enable further diversification and enable it to enter Asian markets and the mobile gaming sector. For Spencer, Asia is a strategic region and China in particular represents a major opportunity. Microsoft sees this as a promising market and wants to work with local creative teams. A recent example is their partnership with Tencent, which enabled the global launch of the mobile version ofAge of Empires. Spencer emphasizes that this approach, combining local expertise and global ambitions, could be a key to reaching new audiences.
However, Microsoft is acting cautiously. Following the Activision Blizzard acquisition, integrating new teams remains a priority, and major acquisitions are not expected immediately. However, Spencer assures that Microsoft continues to pay attention to opportunities. If an acquisition can strengthen the company’s gaming vision, it will be considered.
Mobile gaming in the crosshairs
Microsoft also relies heavily on mobile gamesS. The company is developing its own online store for mobile phones, but the project is slowed by the constraints of the Apple and Google ecosystems. Despite these obstacles, Spencer sees enormous potential in a more open mobile market where users and developers would have more freedom.
This acquisition and diversification strategy reflects Microsoft’s long-term vision: to reach ever-larger audiences and position itself as a major player in video games. Both on consoles and mobile devices. This could lead to market diversity issues in the distant future.
Source: Bloomberg
