A popular expression on the Anglo-Saxon web says that “The internet is made up of cats“(” The Internet is made of cats “in French). And it’s difficult to make them lie so much that even photos and other videos of ungrateful Flins abound on the web. Microsoft did that for its year-end promotion Choosing to take the backhand of the internet and showcase the best of pets, aptly dubbed “man’s best friend”.
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Microsoft just released its “Vacation advertising, “entitled”Find Your Joy (A Dog’s Dream)“In the latter case, the American glove highlights the various products and services it offers to consumers in the form of a story with a dog named Rufus.
Rufus wants to spend time with his masters, but they’re all busy with the products Microsoft offers: one is playing Halo, another is playing Minecraft, another is attending a team meeting, etc. And unfortunately, because of social distancing, he doesn’t have those either Ability to play with one of his colleagues.
Microsoft is everywhere
Rufus was frustrated not being able to find his dog friend and fell asleep. And in his sleep, he imagines being transported to the worlds for which his masters left him: Halo, Minecraft, flight simulator, etc. As the most attentive watcher passes, they will find that the console the player is using in this ad is the Xbox Series S, not the Xbox Series X.
While the story told here is basically pretty sad (for Rufus), it’s more like seeing a dog bring back a grenade to detonate Master Chief as if it were a simple bullet funny. And for Microsoft, the idea is to show that its products and services allow people to find each other virtually in times of social distancing and other barriers.
