Aaron Buckley, head of the Minecraft Creator Marketplace, revealed more about their approach to supporting fan creations through the platform and the steps they’re taking to keep everything safe for younger audiences. This comes after an increase in negative coverage of rival Roblox, which has drawn some outrage due to a lack of regulation and an insecure development environment.
In an interview with Gamesindustry.biz, Aaron joined Sean Davidson from Gamemode One, one of the largest Minecraft Creator partner organizations, as he spoke to himself and his peers about the platform’s sustainability.
Buckley in particular talked about being “creator-centric,” noting that developers on Minecraft Creators get more than half of their revenue from selling content, after Microsoft and the platforms it sells dividends.
“Helping kids stay safe online is a top priority for Microsoft and Minecraft,” Buckley said. “Minecraft is an E-game for everyone. Especially considering we charge for many of these experiences, we think it’s well worth the extra effort to make sure we’re delivering safe and appropriate content. To protect players, protect ( Frankly) Minecraft, protect our creator community.” Compared to Roblox, Roblox has come under fire for exposing users (some minors) to inappropriate content.
There is a dedicated team of 7 people who monitor everything uploaded to the Minecraft Creator Marketplace and may be held responsible if anything inappropriate goes undetected. “From the Microsoft side, we use a goal-setting process that we call OKRs, and we set our team’s goal to 0 PR issues, which is what we consider a minimum bar for success.” As of this writing, Buckley Said they didn’t have any major issues.
As for the outcome of the steps the team has taken, Microsoft Creators have been the path to some pretty solid revenue numbers. Back in September 2017, the official Minecraft Twitter account announced that the platform had generated over $1 million in revenue in just two months. Since then, official crossovers like Gamemode One’s Sonic The Hedgehog content have been common for years/
Get ready for your best WHOOP! Are you ready? OK! Because we’re happy to say that creators in the Minecraft marketplace have now made over $1 million. oops! pic.twitter.com/bhmfcul0j1
– Minecraft (@Minecraft) September 5, 2017
For more Minecraft news coverage, check out our articles on Minecraft Java and Bedrock, which are no longer sold separately, and our coverage of the Minecraft Wild update coming out today!