“Money is the soul of war” Joueur du Grenier explains why he’s not leaving YouTube

news culture “Money is the soul of war” Joueur du Grenier explains why he’s not leaving YouTube

But what about YouTube?

for a very long time, YouTube was THE platform to be on hope to make a living from the videos we have produced. With Google’s power to secure the infrastructure and tools available to videographers, YouTube was a must. But the platform evolves very regularly, and it’s not It’s not always easy to see why a video isn’t working the way it shouldwhy it is no longer part of the trends, why certain excerpts are censored while others of the same genre are not.

Last October, the historical popularizer Nota Bene had noticed a significant drop in views without being able to explain it. An observation made by other YouTubers over the months, while some viewers have pointed it out have increasingly intrusive advertisements, which was not necessarily inserted by the videographers. Fortunately, a number of YouTubers diversified their activities, through the investment of Twitch, Instagram, TikTok could still Snapchat, MYM and OnlyFans. Despite everything, many subscribers are surprised Why videographers don’t switch platforms when YouTube has become so restrictive and views crumble.

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Why not look elsewhere? The Attic player responds

At the end of November, Frédéric Molas, aka Joueur du Grenier, stated that the views of his second channel, Bazar du Grenier, had been recorded a nearly 50% drop in views over the last two/three years. He had already been asked about the possibility of leaving YouTube and he had already replied that he was anything but easy, both technically and financially. Given the recent criticism and issues recently raised, he wanted to do it answer a series of questions Recurring on Twitter.

First he talked about possibly creating his own platform. For the Joueur du Grenier and its teams, it’s very simple impossible. If he wanted that, he had to do it Pay for servers that can withstand heavy loadsthat is financial “out of range”. As for the alternatives, he cites the case of Dailymotion, which struggled with YouTube for a while and had to be completely crushed by the power of YouTube and Google. according to him between the user interface, the navigation and the very intrusive advertisements, this is not possible. The question of the community, which is usually closely linked to a specific platform, will be taken up and accompanied later the main topic of money :

Why not go to (insert website here)? Because of monetization. And yes, money is the sinews of war, like everything else. the public is on youtube, it’s not on rutube, or odyssey, or god knows what other platform. (…)

Beyond the buzz generated by the views, there is the question of sponsors. As on Twitch or other platforms, YouTubers regularly produce sponsored content, which is often placed at the beginning of the video and edited, which makes it possible to generate income on its own. However, JdG explains that a sponsor will be necessary less inclined to fund content if it is only available on a platform that generates “80% fewer views”.

Pragmatism and weight in the face of YouTube

Very pragmatic, he recalls that he runs a business, that he has expenses to pay, salaries to pay, and so on “make less adventurous.” Among the many questions that are often asked, there is one that directly affects the weight of videographers versus YouTube. Would conditions improve if videographers went en masse? For Frédéric Molas the answer is no:

They do not care. Content from creators is an entirely anecdotal portion of YouTube views. YouTube views are TREEEEES away from watching music videos.

So, is everything ruined or, on the contrary, is everything fine? For one of the oldest French-speaking videographers on the Google platform There are several solutions available to content creators. Videographers can adapt to the requirements, others will use crowdfunding or rely more frequently on sponsors in order not to be dependent on monetization. For him the key is to find a balance between what the platform wants, diversifying revenue streams, and ensuring a video gets enough views to get sponsors to pull out the checkbook.