Netflix isn’t laughing anymore and is taking a step forward in video games

Streaming giant Netflix wants its piece of the gaming pie and is doing everything it can to get it. This time, the company with the red N is focusing more on founding than on takeovers.

The enormous failure of Netflix Games does not destabilize the company Reed Hastings, which redoubles its efforts to break through. Evidenced by the announcement of the formation of a brand new studio.

Netflix launches its own video game studio…

Netflix formed its video game development studio after acquiring Next Games (The Walking Dead: No Man’s Land), Night School Studio (Oxenfree, Afterparty), and Boss Fight Entertainment (Dungeon Boss). This unit, based in Helsinki, Finland, led by Marko Lastikka, Vice President of Zynga, who also worked for EA, will develop games “world class”

This is announced by Amir Rahimi, Vice President of Netflix Studios for the video game segment, in an official press release. He’s also aware of the challenge this poses and seems willing to take the time it takes to achieve his goals.

This is another milestone in our vision to create a world-class game studio that will deliver a variety of original, delicious, and deep games to our hundreds of millions of members worldwide, with no ads or in-app purchases. It’s still early days and we still have work to do to provide a great gaming experience on Netflix. A game can take years to develop, so I’m proud to see how we consistently lay the groundwork for our game studios during our first year, and I look forward to sharing with you what we produce for years to come.

Amir Rahimi, Vice President of Netflix Game Studios, on the official page.

… make subscriptions more attractive?

So Netflix seems to want to bet on an already competitive field, but believes in it. In the SVOD part, the company accuses the hit at N red. Even if the number of subscribers in France as a whole is increasing, it is the Bérézina. The company has gone into hiding, willing to win back viewers at any cost, even if it means tightening the screw on account sharing. However, Netflix has been at the forefront for several years, toppled from its throne stabbed by Disney+. The power of Mickey!