A study carried out by Newzoo in collaboration with DMarket looked at cosmetics in video games on the American market. Here is the result …
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over this new study we learn that 43% of the active players
- Gnration Z. for 13-25 years
- Gnration Y. for 26-36 years
- Gnration X. for 36-45 years
The youngest generation, Generation Z, are most likely to use skins and gutters. As would be expected, however, it is the older people who spend the most money. It just goes to show that Dad-Mother’s blue card is sometimes not enough.
In the games with the greatest use of cosmetics, and unsurprisingly, it is Fortnite that comes out on top and (for the most part) takes the lion’s share with a ranking as follows:
Eventually, we learn that the use of skins is mainly through the in-game capture system and that the purchase of skins is only made last when in use. In other words, buying skin with real money only means 39% of the purchase of skins. Which is actually not that bad.
Many players farm or win just to win a skin (if possible).