In the coming year you will probably have to prepare for more advertising on Prime Video.
Amazon will increase the number of advertisements in Prime Video next year. Kelly Day, the streaming service’s vice president of international business, announced this move in an interview with Financial Times an.
However, Day did not name which regions the measure would take place in. Based on previous processes of this type, it can be assumed that sooner or later Prime Video will also be shown more advertising in Europey.
Day continues to explain that negative feedback from the original introduction of advertising around two years ago was significantly less than expected. “The exodus of subscribers was much, much smaller than expected,” said the vice president.
At Amazon, this is also due to the fact that they made a “very gentle introduction” of advertising in Prime Video, which exceeded the expectations of paying customers. Analysts predicted a customer loss of around 20 percent for the streaming service – according to Day, this was far from the case, without giving any specific figures.
In an interview with the Financial Times, a separate reference was made to the advertisements in the middle of the current program, which were dispensed with as part of the advertising-financed subscription. The Prime Video Vice President left it open whether this will change with the plans for the increased number of advertising and to what extent this will actually be canceled in the coming year.
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Prime Video presents the new films and series in October 2024 in the official trailer
Opposite Ars Technica An Amazon spokesman explained that they still want to show “less advertising than linear television” – although there are differences in frequency between the US home market and Europey, for example, which make it difficult to categorize the statement precisely.
In May 2024, Amazon confirmed a new form of advertising in Prime Video, which will probably also start next year. In the future, viewers will receive product recommendations when pausing the current program, which can be selected via remote control and purchased if necessary.
The “interactive advertising” is reminiscent of the initiative of the video platform YouTube, which has also attracted attention with such advertising measures in recent months.
In contrast, Amazon has the advantage of having the gigantic online shop behind it, which should make the advertising space on Prime Video an attractive target for marketing companies and other companies.
At least according to company information, this assessment is understandable, as Amazon advertises a global advertising reach of around 200 million monthly users, half of whom are said to be in the USA. For comparison: Netflix was recently happy about 40 million monthly userswho receive the service’s ad-supported subscription.
Now we need your opinion: Will you turn your back on Amazon Prime Video if more advertising is placed in front of or even in the middle of the films and series? Or will you switch your subscription to the premium version? Let us know in the comments!
