PS5: Sony believes it is 'soon' for its marketing campaign to be judged

Sony consider that it's still soon to make judgments about your marketing campaign dedicated to Playstation 5, the powerful platform that will star in the next generation of consoles. Analysts believe the company is a few steps behind from its main competitor, Microsoft, which has made a true media deployment to offer information on the Xbox Series X. However, in Sony they are not in a hurry.

PlayStation 5 and its marketing campaign: everything in time

It is possible that Microsoft is already pouring all the necessary information on Xbox Series X, while Sony has not yet offered more than the technical specifications of PlayStation 5 and the characteristics of its controller, DualSense. Given this situation, during a question and answer session held with investors, the analyst Merrill Lynch

stated the following: "Marketing of Sony's next-gen console, compared to Microsoft's software presentation line, is slightly lower

Some people say Sony is lagging behind. So, Ahead of the PS5 launch, do you think you have a passing grade? And if the answer is yes, what is going well? "

A representative from Sony was tasked with addressing the question that Lynch raised: "Do we have a passing grade or not? Well, at this point, I think the results will be everything

so after the launch it will be clear, so we will do our best. "During the meeting, Sony was also asked to identify the theme of your PS5 related advertising campaign: "We have to think strategically at the moment, therefore, unfortunately, I can't offer an answer", they indicated from the company.

"Results will be everything"

Sony reaffirms that PS5 will hit the market in late 2020: "Development progresses with launch of console slated to the 2020 holiday season", maintains the firm, adding that despite the current circumstances they are not facing difficulties when it comes to developing their future video games. As for the moment in which we will be able to know in depth this new platform and its games catalog, it is rumored that Sony will make a presentation in mid-June.