Samsung has been convicted. The manufacturer misled hundreds of customers with its advertising. It’s getting really expensive now.
Samsung has now been fined for using misleading claims in its advertising. (Source: Samsung / Australian Competition & Consumer Commission)
- Samsung has been fined in Australia.
- The reason for this was a misleading advertising campaign between 2016 and 2018.
- The court ruled that the water resistance of various mobile phones was misrepresented in it.
Samsung advertised the waterproofness of its smartphones between 2016 and 2018. Among other things, it was shown how mobile phones are submerged in chlorinated pool water or salt water and are resistant. However, this is not the case.
Several hundred customers took this advertising too seriously and took their mobile phones into the water – which in some cases resulted in total losses. The court in Australia has now agreed with the injured parties and Samsung fined 14 million Australian dollars – around 9.2 million dollars.
Diving in the sea with your smartphone? Not a good idea
The reason for the advertising campaign was the IP certification of the smartphones. This gives consumers an approximate guide to how well the inside of a device is protected from water and foreign objects. On the one hand, it is always fresh water. On the other hand, it is never a 100 percent protection.
If you want to know in detail what an IP certification or a MIL-STD means, we will tell you in our linked article. In another article we tell you what hardened glasses such as Gorilla Glass are all about.
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